Generative Engine Optimization (GEO): The New SEO for AI
Search has changed. Instead of scanning endless blue links, users are increasingly turning to AI-powered generative engines like ChatGPT, Perplexity, and Google’s AI Overviews to get direct, conversational answers. This shift means traditional SEO tactics aren’t enough. Welcome to the era of Generative Engine Optimization (GEO) — the new SEO for AI. In this GEO